Commercial - Fabric & Textile Work :

Commerical ( Commercial Industrial Setup ) : not to confuse with handmade 

Our Journey to Our Brand : Jazz It Up! Wholesale Costume Supplier from 2015.

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• Commercial, Institutional(for teaching institutes) & Industrial Only.

• Wholesale costumes, industrial level-direct factory, fabric designing projects & orders.  Bharatanatyam, Folk Dances, Bollywood, Fusion, made by design.  2 Product Lines.

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• Commercial Fabric and Textile mentorship, knowledge and guidance under Lt. Shri Vidyashankar Trivedi (Textile Manager, Engineer & Chemistry Scholar/Scientist).

  • Hetal’s introduction to fabric and textiles began at age 8 when Lt. Shri Vidyashankar Trivedi noticed her creating patterns with loose threads. He began teaching her about textiles, fabrics, and the chemistry behind them.

  • By her teenage years, Hetal was designing her own clothes for fun. By 15, she had a team of tailors in Gandhinagar and Ahmedabad who followed her designs, creating samples for manufacturers. She also supplied textile and fabric materials to three boutiques in India — relationships that continue with their second generation today.

  • Most of Hetal’s traditional and ethnic clothing are samples she designed and supplied during her teenage years in India, catering to Indian climates and supplier demands.

  • Under Shri Vidyashankar Trivedi’s guidance, Hetal mastered a wide range of textile skills, including:

  • Fabric and textile design – Thread count, styling, weaving methods, patterns, dye mixes, chemical processing, and testing.

  • Production and infrastructure – Fabric processing, thread treatment, metal and synthetic use, wash techniques, and packaging.

  • Material expertise – Silk, metal wires, synthetic materials, and by-products.

  • Artisanal skills – Clay modeling, papermache, and sketching (pencil, charcoal, pen).

• Hetal also mastered advanced stitching techniques, including embroidery (with and without machines), industrial textile design, fabric recognition, thread count, patchwork, embossing, mirror work, carpet needling, and gem work under Lt. Daksha V Trivedi during her school years.

• After Shri Vidyashankar Trivedi’s passing, Hetal inherited his life’s work as a textile manager and engineer, including exclusive formulas that she still uses today — a special request made by Mr. Trivedi, as only Hetal knew how to apply them.

 

Hetal took on freelance projects, using her textile expertise for commercial and educational performing arts costumes and props.

This led to the launch of Jazz it Up By Hetal Joshi M (2015–2016), a wholesale costume supplier brand supporting performing arts schools across the USA.

Jazz it up is the economy brand that was exclusively launched as an E-commerce brand on and w/name of www.graceandgrooves.com for wholesale costumes.

 

The Elite brand was later launched in 2018-2019 to cater high value customers for commercial productions.

The Elite brand is not named per se but it's sales had began in 2021 under www.graceandgrooves.com exclusively under Hetal Joshi M.

In 2021 August, Grace Creations Retail infrastructure was designed, planned and implemented exclusively by Hetal to cater to custom request of retail sales for local dancers for smaller orders.

(Less than 15-20 costumes), this included G2. The first order of Retail was delivered in Jan 2021 (just after the pandemic lockdown) & before the G2 brand initiation for lease in Arlington.

 

Over 10 dance schools (Bharatanatyam, Indian Folk, Bollywood, Hip-hop) have benefited from her products as of 2021 August.

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Hetal prepares detailed samples in the USA, produces them locally or overseas, and completes final touch-ups in DFW, Texas.

She also trains interns and has designed costumes on an hourly basis, mostly within her own network to get the projects done. 

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Hetal proudly labels them the host countries. 

If Hetal designs in USA, Hetal labels, Made in USA.

If Hetal designs in India, Hetal labels, Made in India.

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Some Commercial Activities for Textiles, Fabric are listed on this page -

Grace & Grooves by Hetal Nagaraj which received a registered trademark in Month of March, 2025 under United States Patent & Trademark Org.

This is Ms. Hetal's 40th brand.

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E Commerce Brand from 2010 - 2011 :

• The samples, previous orders of commercial costumes are sold on E-Commerce Platform under the brand - www.graceandgrooves.com which runs seperately as an E-Commerce Brand independent of Grace And Grooves Company. Several people know it as E Commerce brand!

• The activities of E-Commerce were paused temporarily during pandemic lockdown(Year of 2020) while costumes were delivered as received.

• 2021-2024 - brand was on hold because of online fraud activities and to clear the online systems.

• It will be relaunched later in year of 2025 or January 2026 with several other upgrades.

• Current pics are some of the biggest orders of DFW, CA & in London as of 2018.

• New pictures will be updated later as we proceed to new upgrades.

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NEW services and Products will include Rentals as well other than the sale of products and services -

The custom Elite brand costumes on wholesale resumed from March 17th, 2025 for a brand launch in commercial activities while the others were put on hold until later 2025 Dec.

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