Industrial Commercial Specializations Performing Arts | All International levels
Dance, Drama & Musicals Trainings - Educational, Professional, Institutional & Commercial :
1. Folk Dances:
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ALL Nepali Folk Dances,
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ALL Indian Folk Dances,
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2 Iranian Folk Dances,
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1 Japanese Musical - 2011-2013 Dallas Fortworth, Texas.
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All dance drama as well.
2. Bollywood Styles - Indian Performing Arts.
3. Latin & Couple Dances :
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Arthur Murray Couple Dance Trainings.
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I have instructed more than 186 couples packages for marriage as well as other programs with couples' package speciality.
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Waltz, Salsa, Ballroom Specialization.
4. Hiphop : Urban, Broadway, Fusion Hiphop w/Indian Dances, Commercial Hiphop.
5. Contemporary : Broadway Styles Only.
6. Modern : Broadway Styles & Musicals Only.
7. Theater : ALL types
8. Theatre : ALL types
9. Bharatanatyam/Sadir : Indian Performing Arts.
10. Drama, Theater/Theatre - Commercial
Martial Arts :
1. Kshatriyas - Indian Martial Arts : Showcases, Choreography of Martial Arts, Combat & Weapons. Instructional to focus on commerical project/set services available.
2. Kalaripat/Kalaripayattu - Indian Martial Arts - Showcases, Choreography of Martial Arts, Combat & Weapons. Instructional to focus on commerical project/set services available.
3. Mayurbhanj Chhau : Indian Martial Arts : Showcases, Martial Arts, Combat & Weapons.
Instructional to focus on commerical project/set services available.
Speciality - Combat, Weapons & Showcases & Demonstrations .
Other Specialities :
****Albums of these gigs are posted at hetalnagaraj dance - facebook while the pics are in upload-process.
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Set, Program & Prop Designer : More than 115 Programs/Events designed, planned & executed independently with own mfg props (& under my leadership as well as I run a training and development center by genre/categories and by field) with a minimum budget of anywhere from 500$ to 10,000$ in Texas.
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Total programs of "all types" delivered successfully with very happy clients, by genre, category and by styles 422 in USA, India & Canada under hetal nagaraj exclusively.
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More than 6 designs & custom sets sold for various commercial projects on consultant basis & for private publishings of various artists.
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Commercial costume designer - Designer only. Can arrange for supplier in and out of USA.
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Prop & accessory designer, as well as mfg ( - I design, I get them made or I make them ).
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Role & Style designer for various local projects for modeling, commercials, private artists for publishing house submissions.
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Commercial skin care specialist in Asian Skin Care Only (Skin-Asian Countries) and Formulation.
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Commercial fabric/textile designer (not to mistake with fashion designer).
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Cinematographer, commercial photo and videographer for more than 110 programs/events/projects/shoots combined all-together.
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Institutional & educational costume designer & supplier : One of the highest supplier in Texas and in USA for more than 10 dance and commercial instruction schools/institutes for institutional costume designer as well as professional, competitive and entertainment.
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Min order 2500$.
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Fitness : corporate as well as group bootcamps and wellness programs - commercial training for certain portfolio-shoot preps as well as clinical w/diet-food thy medicine-supplemental diet plans with registered nutritionist.
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Model training available for all modeling gigs as well as commercials. We host the entire shoot with auditions for all of above.
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My previous sports sponsors with lifetime perks :
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Nike, Thumbs Up, Coca-Cola and all of my schools/institutes/Govt/State whoever i represented.
Birth to 2004 - India - All the activities that you see prior to 2004.
Extensive travel : Gujarat, Rajasthan, Mumbai/Maharashtra, Delhi, Bangalore & Indore.
Rare visits - Chennai/Tamil Nadu, Pondicherry/Puducherry.
2004 to till date - USA :
Hetal relaunched her ownself in 2004 through Reachh Mediaa and established their brand in USA that led to its registration in 2013.
Hetal continues to be actively involved in all aspects of performing arts in the USA, serving as a planner, lead instructor, supervisor, coordinator, director, producer, costume designer, costume manufacturer (bulk/wholesale), cinematographer, prop and set designer/manufacturer, combat and stunt planner (personally performing stunts in dance), and a collaborator with brands on various projects. In addition to these roles, she also participates as a crew member and team dancer for multiple commercial productions.
Hetal does not engage in single-project partnerships or those below $5,000 due to the extensive planning, safety requirements, permits/licenses (costing hundreds of dollars), expertise, and accountability involved. She has always operated independently in this field, ensuring a high level of professionalism and quality in every endeavor.
In 2011, Hetal established own company www.graceandgrooves.com to achieve own vision and goals.
From Educational to Commercial throughout with Techniques and specialities of creative dances as well.
One training that serves the purpose of everything an artist needs under the sky. One stop shop for all.
Hetal visits India often for personal or business acitivities. Grace And Grooves has 38 brands just under hetal nagaraj at international levels.
***Below pics are personally uploaded by Hetalnagaraj of hetal's trainings and courses in industry. These were field work for the completion of courses.
Some pics are scanned from Hetal's mom's journal. These are prints or recordings from photographers/videographers directly so we do not have digital copy until Hetal scans & uploads it.
Work in progress, 6 pics & 2 clips in process (as of Nov 14, 2024).
Some pictures of Dallas Fortworth, Texas are also uploaded to showcase continuation of activities :)
****We have not entered 100% non-traditional commercial performances/gigs/dance productions as many as traditional ones as it was planned with a lineup in shoots/model/non traditional dance in 2021 and then because of 2 frauds back to back and the delays, hetal lost several big budget projects.Hetal got busy to clear all the fraud mess until 2024.
Prior to 2021, Hetal has successfully delivered 6 commercial private music album gigs(with full set delivery) as well in commercial bollywood and hiphop for various artist but that's different (as its non-stage).
All the other commercial gigs and activities are mentioned by the albums on - https://www.facebook.com/hetalnagarajdance/photos_albums
Below artists are from mainstream or institutional or their main education is in Drama/Theater/Theatre/Performing Arts backgrounds or are strongly affiliated to these fields.
 Smt. Lt. Mrinalini Sarabhai's performance from moms journalmoms journal entry. guest appearance for a performance in a drama. |  hetaldoordarshanamong my first ones in ahmedabad. |  shootdayspngDo not recall the shoot but this pic was laying around in the pile. |  delhi khandelhi shah rukh khan shoot drama acting & backstage pics (some interview time showcase). |
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 mehtas_industrial shootmehtas_industrial shoot program and colleagues babyshower surprise. Juhi Chawla Mehta. don't know year on this one. after 1990 |  promo for movie functionsets of some promo for movie Shah Rukh Khan. I do not have exact dates. I NOW offer launch promo services. |  2002 mumbai fun timesmumbai fun times sunny deol ji. Martial arts and fights application in movies. stills and stunts. |  2001 ceremony of the shootblessings and loads of love! Lil i knew that people do prayers too :). Ms farida jalal. the most graceful women i have ever met. |
 YMCA2001YMCA 2001 Youth Group 1st place Commercial Competition. Ghoomar. Grand Prize Monetary Sponsors - YMCA - Ahmedabad, Iskon-Ahmedabad, Nirma Ltd. Hetal in orange. Reprised in 2015-2016 by Hetal's Juniors. |  2004 Bid for my FIRST clothing collectionNakshatra collection. I donated my entire wholesale for my suppliers as i had designed it for my marriage. This is shoot of that, post marriage. Info - https://www.hetaln.com/designing-projects |  commercial competition productioncommercial competition production college level. Raas Garba Bollywood. High budget gigs of "everything" from direction instruction, genre, theme, choreo, techniques, safety, paperwork, insurance, permits/licenses if needed, makeup, stage/choreo design, practices & themes/costumes |  2016 Folk Dancer throughout 3.hours musicalPlano, Texas. Directed by Smt. Shamim Ara Nipa on their USA tour. Organizer : Bangla Performing Arts, Dallas. Location : Dallas-Texas. Costume, makeup guideline, training and choreo/everything else provided by their team. More details on - https://www.facebook.com/profile/100063538570663/search/?q=bangla |
 2014-2017 Award winning production in DFW, TexasDallas Fortworth, Texas, USA - Mor Bani Thangat Kare. Literature Series. From Folk to Bollywood. Zaverchand Meghani to Ram Leela/Movie. Most requested by several producers, costumer suppliers & most awards. Literature award as well. Costumes, direction, instruction, performance, producer and the entire idea, concept as well as theme by hetalnagaraj. 10 to 15min of straight dance non stop showcasing culture, regional variations folk to bollywood flare of gujarat, maharashtra and rajasthan |  Hetal2022, Grandprarie, Texas2 days production 30mins straight dances. Glimpse of India featuring folk dances, bollywood, fusions, tollywood, regional influences, martial arts, combats, temples and theater of india. All dances instructed to costumes, everything by hetalnagaraj unless otherwise mentioned. Hetal designs this on paper. |  2022 My First Sponsored EventDallas Fortworth, Texas, USA All direction, everything by hetalnagaraj for own segments and slots. Dances showcased were award winning entries of several competition wins of Elites and Elites themselves performed in this show. Most of which are well known folk. 2022 my first sponsored event welcoming Bhoomi Trivedi Navratri Garba Night. More details of the program and the producers(without direction) - https://www.facebook.com/media/set/?set=a.539782304816384&type=3 |  2024 May 9, Fortworth, Texas2024 Educational to Commercial. Lec Dem Performances & Creative Dances from Classical folk, traditional to Hiphop, East Meets Mest |
All the other commercial gigs and activities are mentioned by the albums on - https://www.facebook.com/hetalnagarajdance/photos_albums
Some of Hetal's DYI grandeur sets in different colors for various high budget programs/events and productions or for Arangetrams/Mancha Pravesham/Ranga Pravesham.
For sale or long term rental of 2-3 days. Custom designs available.
Hetal makes these prefab. Easy to transport by all safety permits/protocols.
Hetal's Sponsorships are listed on this link.
Hetal's Fundraisers are listed on this link.
 logo resembles temple, church and a mosque2022 hetal's own logo that resembles temple, mosque and church in red, white, blue, green and orange to symbolize any of these religions or spiritualities when switched onn in dark. Made for self productions. |  bulk water candle decors for grand entrance.bulk water candle decors. set of multi color candles that are dye free and easy to place. no spill! extremely happy client. ordered once and then ordered other 2 sets for their family wedding! |  2019 motaambaji theme2019 decor for a cultural program. received first monetary sponsorship from the org from previous client itself. |  2018 DIY temple cotton and fibre2018 model of DIY temple cotton and fibre. extremely lightweight. inbuilt stand and all the decors, puja thali and puja stand with standard package of idols. **For Rentals only by day. Succesfully rented 5 times as of 2024 and used several times for inhouse own productions |
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Fun facts -
Hetal was in an event management partnership (2010–2013) specializing in non-Indian weddings and large corporate festive events. She exited the partnership, selling her share to a friend, as the demanding schedule conflicted with family commitments. However, she continued selling props, DIY sets, sample production costumes, and décor—lightweight, safe, and USA-made—handling custom bulk orders from her workshop, which she plans to expand.
In 2012–2013, Hetal launched an E-commerce site, www.graceandgrooves.com, for direct bookings and wholesale purchases of commercial, institutional & professional custom costumes, props, and production essentials. Alongside this, Jazz It Up Inc. provided an economy costume line. In 2025–2026, Hetal launched successful Grace Creations Retail services, offering both elite and economy options, with wholesale resuming the same year.
For cheaper alternatives as an economy line of costumes, we have Jazz it up Inc.
Now it's functional to wholesale internal brand (from scratch other than economy or recycled clothing as well) as we are starting our own fresh retail in 2025-2026.
Grace Creations Retail.
We have Elite and Economy in both! Wholesale will resume in 2025 as well.
More on one of the highest seller of Indian Costumes, props and production sets in USA, CA and Canada.
It is very common for people to not know about Hetal's other specialities for a simple reason that they probably never checked website with all that transparency of each specialities :)
Reason for not joining Big screen / Television / Movies - snippet from a PR article
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The influence of institutional and organizational performing arts with established infrastructure was deeply ingrained in my environment and family. One side of my family highly valued traditional art forms and live stage performances, prioritizing their cultural significance over mere entertainment. Meanwhile, the other side was involved in the entertainment industry, including big-screen productions and live musical bands.
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During high school, I faced challenges with time management as I was exposed to responsibilities early on. This experience shaped my desire for a future where I could control my schedule across multiple fields. Education and diverse career paths have always come naturally to me, and with my family's strong academic background, auditions were never a necessity. Moreover, at that time, movie performances were often simplistic for a skilled dancer and mostly relegated to side roles or most often women were not regarded well in solo movie performers.
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My journey in performing arts began at 13 with a contractual dance drama. By the time I completed high school, I was already established in the field through institutional gigs, and at 19, my first batch of students graduated under my guidance. Until 2019, performing arts remained a part-time pursuit, allowing me to excel in other professional fields.
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By 19, I was financially independent with business partnerships across three industries. Given my expertise and entrepreneurial success, I never felt the need for auditions. With consistent financial returns and recognition in performing arts, I prioritized live performances over the film industry, where women had limited roles and dance held minimal significance.
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As a professional dancer paid per show and project, live stage performances always offered a more fulfilling and dynamic experience than the movie industry, despite the opportunities available to me through my family's connections.
- My all types of awards - https://www.hetaln.com/hetalsawards
- Among my few fields that I have never worked for anybody. All the collabs are listed.
May be in future if I think, I want to then I know how to enter and I will do so, if I want to.